Still, we're only talking 3.7mil out of 116mil households for O'Reilly, that's only 3.2% viewership for the top spot, 2.2% for Maddow, 1.4% for Cooper, lol. TV media is dead. None of them are crushing it. They are all living on crumbs.
That's why they fear alt-right online troll armies and meme wars so much. The attentions span of the average person is now 8 seconds. Less than that of a goldfish. Whoever can influence someone in that time wins.